We’re JayJay and Ole, two 24-year-old entrepreneurs from the Netherlands. We started working together in November 2020.

From the beginning we both knew we wanted to win with online entrepreneurship. When we met the chemistry was instant. We moved fast, thought bigger, and chased growth both in business and personally.

We started out running white-label ecom. It taught us a lot, but by mid 2023 we sat down and said, this isn’t long term. We’re not here to just push product. We want to build something real and sustainable.

So we launched our brand HIKE. In 16 months we scaled it past 100 million dollars in revenue.
Now we’re building JANDO.

Not to teach. Not to be mentors. But to share the exact systems and frameworks we used to grow. What worked. What didn’t. What actually moves the needle.

This is for operators. Builders. People who want to move fast with clarity and build something that lasts.