Persuasion Masters

👋 Master business communication by learning the frameworks of top experts in influence, value creation, and persuasion.

I'm Doug Evans, CEO of the Institute of Reading Development. I started as a seasonal hire and spent 30 years studying business communication experts on my way to becoming CEO. Now I'm creating the community I wish I'd had—a place where ambitious entrepreneurs, executives, and rising professionals can master these frameworks.

Join our FREE pre-launch now and get:
* Access to F.R.A.M.E. system
* Input on expert selection
* A growing community with similar aspirations
+ 1st 20 members get a free premium membership for life! (reg: $99/mo)

Learn the frameworks of:
✅ Barbara Minto (Pyramid Principle)
✅ Alex Hormozi ($100M Offers)
✅ Oren Klaff (Pitch Anything)
✅ Chris Voss (Never Split the Difference)
✅ Donald Miller (StoryBrand)

🎯 Soon: Deep-Dives, Templates, Analysis, Master Classes

📝 Note: This is an independent community not affiliated with the Institute of Reading Development.